Email template to reply when a prospect compares you with a competitor
To explain how you differ from another option respectfully, without badmouthing anyone.
SalesTone: Respectful76 words
Hi customer name,
Thanks for letting me know you're also considering Competitor. It's a solid option, and it makes sense to compare before deciding.
I won't speak badly of anyone. I'll just share where we tend to be different:
Main differences
What really matters is what fits your situation best. If you'd like, I can put together an honest comparison based on your requirements by date + 5 days and we can review it together.
Best,
The parts in blue fill in on their own, or NexoPad asks you for them when you type the shortcut.
How to use it in NexoPad
1Add it or copy it
Click “Add to NexoPad” if you have the extension, or “Copy for NexoPad”: it’s copied with its variables.
2Create the snippet
In NexoPad, create a new snippet, paste the text and give it the shortcut /vscompetitor.
3Type it anywhere
In Gmail, Zendesk or any website, type /vscompetitor and fill in the blanks.