How to ask customers for reviews
Many happy customers would leave a review if you asked. Here's when and how to do it, within the rules, with messages ready to use.
Reviews strongly influence people deciding where to buy or whom to hire. And most satisfied customers don't write a review on their own: it simply doesn't occur to them.
Asking, at the right moment and with a direct link, makes the difference. Here's how to do it well, what isn't allowed and some example messages.
When to ask for a review
- Right after a good experience: when delivering a project, closing a solved ticket or when the order arrives.
- When the customer thanks you: it's the most natural moment.
- In the email or chat where you're already talking, not on a new channel.
- Just once, with one reminder at most. Pushing annoys people.
How to get your Google review link
Open your Business Profile
Sign in with the account that manages your business on Google.
Find the option to ask for reviews
In the reviews section, choose the option to get more reviews. Google gives you a direct link and a QR code.
Use it in your messages
Add the link to your thank-you emails, the end of a chat or your receipts. The fewer steps, the more reviews.
5 messages to ask for a review
After a purchase
Hi [name], thanks for your purchase! We hope you're enjoying [product]. If you have a minute, it would mean a lot if you shared your experience here: [link].
After finishing a project
Hi [name], it was a pleasure working with you on [project]. Would you mind leaving us your feedback? It really helps other companies get to know us: [link].
On WhatsApp
Hi [name]! Thanks for choosing us 😊 If you feel like it, we'd love to read your review here: [link]. Thank you!
After solving a ticket
Glad we got that sorted, [name]. If you'd like to tell us how the support went, you can do it here: [link].
Reminder (just one)
Hi [name], I wrote a few days ago in case you wanted to leave us a review. If now isn't a good time, no worries. Here's the link just in case: [link].
Ask in seconds with a shortcut
Save your message in NexoPad with a shortcut like /askreview and variables for the name and review link. When you type it in WhatsApp Web, your email or help desk, NexoPad asks for the details and writes the full message.
That way asking for a review takes five seconds, right when the customer is happiest.
Frequently asked questions
Can I offer a discount in exchange for a review?
Not on Google: its rules forbid incentives in exchange for reviews. Other platforms and regulators have similar rules.
Can I ask only happy customers for reviews?
No. Google forbids selectively soliciting positive reviews. Ask all customers equally.
What if I get a negative review?
Reply calmly and offer a solution. We explain how in our guide to responding to negative reviews.
How many times can I ask?
Ideally once and, at most, one friendly reminder a few days later.
Published on October 11, 20266 min read
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