Introduction email to a new client
First impressions count, even by email. Here's how to introduce your company or service clearly, briefly and personally.
An introduction email is the first time a potential client hears about you. If it reads like a brochure, it ends up in the trash; if it shows you know their company and can help, it opens the door to a conversation.
Here's the structure that works and four templates for different situations.
The structure of a good introduction
- Who you are, in one sentence: your name and company.
- What you do, framed as a result: "we help support teams reply in half the time".
- Why you're writing to them: something specific you noticed about their company.
- An easy ask: a short call, a demo or sending them a case study.
- Brief: it should be readable in full on a phone screen.
4 introduction email templates
1. Direct introduction
Subject: An idea for [company] Hi [name], I'm [your name] from [your company]. We help [type of company] [result]. I saw that [company] [something specific], and I think we could help. Would a 15-minute call work for you?
2. Referral
Subject: [person] told me about you Hi [name], [Person] mentioned you're working on [topic]. At [your company] we helped [similar company] with something similar. Could I tell you how on a short call?
3. After meeting at an event
Subject: Great to meet you at [event] Hi [name], It was a pleasure talking with you at [event]. As I mentioned, at [your company] we [what you do]. Here's a case study in case it's useful: [link].
4. With a useful resource
Subject: A guide you might find useful Hi [name], I've put together a guide on [topic] that I think could help your team: [link]. If you'd like to see how we apply it at [your company], I'd be happy to show you.
Common mistakes
- Talking only about your company instead of what you can do for the client.
- Long paragraphs listing every feature of your product.
- The same email for everyone, with no personal detail.
- Attaching heavy presentations in the first contact.
- Asking for too much: a one-hour meeting instead of 15 minutes.
Personalize it in seconds
What makes an introduction email work is the personal detail, and that's what takes the most time. With NexoPad you save your template with a shortcut like /intro and variables for the name, type of company, company and that specific detail.
When you type the shortcut in your email or CRM, NexoPad asks for those details and writes the full message. For next steps, you'll find ideas in our cold email templates.
Frequently asked questions
What's the difference between an introduction email and a cold email?
They're very similar. An introduction focuses on presenting your company or service; a cold email usually aims straight for a meeting.
How long should it be?
Three to five sentences. If it needs scrolling on a phone, it's too long.
Should I attach my sales deck?
Better not in the first email. Offer to send it or share a link to a case study.
What if they don't reply?
Send one or two short follow-ups, a few days apart. You'll find examples in our sales follow-up templates.
Published on October 11, 20266 min read
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