Welcome email for new customers
The welcome email is one of the most-read emails you'll send. Use it to show your customer what to do next and who to turn to.
When someone has just signed up for your service, they're paying attention and eager to start. It's the best moment to welcome them, explain the first steps and make it clear you're there if they need you.
Here's what to include in a good welcome email and five templates for different types of business, ready to adapt.
What to include in a welcome email
- A greeting with their name and a sincere thank you.
- The first steps, numbered: two or three, no more.
- What to expect: when they'll hear from you or when the service starts.
- A clear contact for questions: a person, an email or a help link.
- One main button or link. If there are five, none get clicked.
5 welcome email templates
1. Professional services
Subject: Welcome, [name]: here's how we start Hi [name], Thank you for trusting us. Here are the next steps: 1. We'll send you the project timeline on [day]. 2. We'll hold a 30-minute kickoff meeting. If you have any questions, write to me directly.
2. Software or app
Subject: Welcome to [product] 🎉 Hi [name], To get off to a great start: 1. Complete your profile. 2. Invite your team. 3. Book your 20-minute welcome session. If you have any questions, just reply to this email.
3. Online store
Subject: Thanks for your first order! Hi [name], We're already preparing your order [number]. We'll let you know when it ships. In the meantime, here's our guide to getting the most out of it: [link].
4. Agency client
Subject: Your team at [agency] Hi [name], Let me introduce your team: [person], your main contact, and [person], who'll handle [area]. Our first delivery will be on [date]. We're thrilled to work with you!
5. A client company's team
Subject: Welcome, [company] team, to [product] Hi [company] team, You now have access. We recommend starting with [main feature]. On [day] we'll run a 30-minute training: [sign-up link].
Send it in seconds with a shortcut
If you onboard customers often, save your welcome email in NexoPad with a shortcut like /welcome. When you type it in your email, it asks for the customer's name and writes the full message, with its formatting and numbered lists.
If you serve different types of customers, create a version for each one and find them by typing // in your email.
Frequently asked questions
When should I send the welcome email?
As soon as the customer signs up, or the same day at the latest. That's when they're paying the most attention.
Should it be long?
No. Just enough to welcome them, explain two or three steps and offer a contact.
Should I send more than one email?
Yes, many companies send a short series: the welcome, a useful tip a few days later and a check-in after a week or two.
Can I use these templates in my help desk?
Yes. With NexoPad you insert them into any text field in your browser. You'll find more replies in our customer support templates.
Published on October 11, 20266 min read
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